NFL players have turned stadium arrivals into a fashion runway. The hallways they walk through haven’t quite caught up. For the Las Vegas Raiders’ tunnel walk, we transformed a drab cinder block passage into a neon-lit expression of Welcome to Fabulous, giving the players’ arrivals a backdrop with as much personality as their entrances.

Inspired by the iconic neon signs of Las Vegas, the design brought the city’s warmth, dimension, and showmanship into an otherwise overlooked space. The destination’s line and logo became the centerpiece of a composition designed to frame the players and keep Las Vegas in view. I created the original hand-drawn design and oversaw production, fabrication, and installation, carrying the concept from sketch to stadium.

Built for a physical space but designed to travel through content, the installation became part of the game-day story. Player arrivals were shared by the NFL, Yahoo Sports, and FanDuel and featured on NBC and ESPN’s NFL broadcasts, taking a little Las Vegas spectacle far beyond the tunnel.