Las Vegas neon, on a whole new scale. For the Formula 1 Las Vegas Grand Prix, we transformed Sphere into a giant neon sign, welcoming visitors with the beloved Vegas Vic and Vegas Vickie coming out to play, bringing a surprise dose of old-school personality to an entirely new canvas. The design celebrated the city’s iconic visual heritage while matching the larger-than-life energy of race weekend.

From my initial conceptual sketches, to partnering with our Sphere partners at ARC for development, I led the design direction through final execution. The result paired nostalgic Vegas charm with the spectacle of Sphere—a welcome as bold and playful as the city itself.