How do you advertise a hotel/casino property that has yet to be built? That was our challenge when creating work for Circa Resort. With no property photography to feature, we found unique ways to showcase the classic Vegas vibe this property would offer to get our audience excited, site unseen.
For the grand opening invitation, we used the unpolished construction/planning phases to our advantage and gave our audience a behind the scenes look at the level of detail that went into planning the property they would be seeing on opening night. Showcasing early architecture renderings and handwritten notes and drawings from the property owner’s journal, we created an exclusive book that included the invitation and golden tickets for VIP guests.
Role: Lead/Senior Designer